Abstract:Currently, how ecotourism education can be effectively used to reduce the negative impacts of tourism and recreation is very challenging in tourism and recreational impacts management. This paper uses KAP intervention to measure and evaluate the effect of ecotourism education. Research participants were divided into two groups: package visitor group and free and independent visitor group based on their visitation patterns. In the meantime, a control group that was composed of environmental volunteers was also identified. Both pre test and post test surveys were conducted using the same intervention method, whereas a KAP questionnaire based on the characteristics of Chinese visitors was used to evaluate participants′ knowledge, attitude and practice. Results show that the ecological knowledge of the visitors was closely related to their behavior, suggesting that visitors can develop the postive attitude toward ecological system after an intervention and these knowledge, attitude, awareness and belief will influence their behavior as a consequence. Moreover, the knowledge, attitude and practice before the intervention are significantly different from those after intervention. Therefore, our educational intervention method is important and practically useful.